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'Australia' Fails to Bring in Tourism

December 11th 2008 15:45
Apparently the utter failure known as 'Australia' did not help the Australian tourism industry.

Tourism Australia, a government agency that represents the tourism business in Australia, has poured A$40 million (Us$26.5 million) of taxpayers' money into the marketing campaign for Baz Luhrmann's Australia but is expected to get "less bang for our dollar" than the tourist agency had originally anticipated, the Sidney Morning Herald reported Tuesday. The film, which had a mediocre debut at the U.S. box office and received mixed reviews from critics, had been expected to help boost tourism to Australia. But Federal Tourism Minister Martin Ferguson deflected questions from the Smh over whether it would succeed in doing so, saying only, "Time will tell, but it is too early to say yet."


Wow, like no one could see this coming?

Australia Fails To Deliver Tourism Benefit -- So Far
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